Arium Woman Spotlight #5

Posted on July 13 2018

Sabina wears long earrings from Tree Collection with her Ramadan beautiful ensemble


Arium Collection (AC): What do you spend most of your time on?

Sabina Munshi (SM): My job at Spot On! and my three kids make me wonder if 24 hours are enough in a day! But jokes aside, I try to balance out my work as a digital content strategist along with being a "present" mum to my 12, 11 and 4-year-old.

AC: As a social media marketing specialist, what kinds of content and campaigns stand out most to you?

SM: Campaigns that tug at the heartstrings  are the most difficult to pull off but the most memorable. Drawing emotion and keeping campaigns inclusive has never been more needed than it is today. The latest Coke video targeted to the month of Ramadan comes to mind when thinking of a successful ad most recently that went viral - which means I'm not the only one who loved it!

AC: Your job must see you attending many events regularly. When choosing jewellery and outfits, what do you seek to make a statement?

SM: Getting dressed up for work events is truly my guilty pleasure and I take immense pleasure in putting my looks together. Understated glamour with a stylish accent that is unique yet eye-catching is definitely my style, which is precisely why I am such a huge Arium Collection fan.

AC: Being a very involved mother of three, you’re always so gracefully put together. What does self-care or “balance” mean or look like to you?

SM:  I have always believed that you cannot give what you do not have. So if you don't take time to give yourself the much-needed contentment and peace (wherever you may find it) you truly cannot "give". I make sure I carve out some time for myself once the day is over and the kids are in bed - it refuels me and gives me time to catch my breath and gather my thoughts.

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