Marketing Specialist, Sabina

Sabina wears Tree Earrings.

AC. What do you spend most of your time on? (another way of asking what your job is but also feel free to mention being a mother etc.)

Sabina: My job at Spot On! and my three kids make me wonder if 24 hours are enough in a day! But jokes apart - I try to balance out my work as a digital content strategist along with being a "present" mum to my 12, 11 and 4 year old.


AC. As a social media marketing specialist, what kinds of content and campaigns stand out most to you?

Sabina: Campaigns that tug at the heart strings are the most difficult to pull off but the most memorable as a potential customer. Drawing emotion and keeping campaigns inclusive has never been more needed than it is today. The latest Coke video targeted to the month of Ramadan comes to mind when thinking of a successful ad most recently that went viral - which means I'm not the only one who loved it!


AC. Your job must see you attending many events regularly! When choosing jewellery and outfits, what do you seek out to make a statement? (this is an opportunity to weave some of Arium’s USPs in there and draw relation to your picture)

Sabina: Yes! Getting glammed up for work events is truly my guilty pleasure and I take immense pleasure in putting my looks together. Understated glam with a stylish accent that is unique yet eye-catching is definitely my style and which is precisely why I am such a huge Arium Collection fan.


AC. Being a very involved mother of three, you’re always so gracefully put together. What does self-care or “balance” mean or look like to you?

Sabina: I have always believed that you cannot give what you do not have. So if you don't take time to give yourself the much needed contentment and peace (wherever you may find it) you truly cannot "give". I make sure I carve out some time for myself once the day is over and the kids are in bed - it refuels me and gives me time to catch my breath and gather my thoughts.

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